Aykut Kuşdemir

An experienced market research executive known for transforming complex data into actionable insights for top brands across diverse industries

Aykut has over 17 years of executive experience at leading market research agencies such as Ipsos, Kantar, and GfK, leveraging his expertise to deliver actionable insights that enhance his clients' brands.

Throughout his career, he has offered consultancy services and managed a wide array of projects across various market research domains, including Brand Tracking, Advertising Effectiveness, Consumer Experience, Mystery Shopping, Segmentation, Usage & Attitude, and Ad-Hoc studies.

Aykut is known for his strong client service orientation, adeptly translating complex data into actionable insights for a diverse client base spanning the FMCG, Automotive, Telecommunication, Durables, Advertising, Media, and Banking industries. His notable former clients include Vodafone, Spotify, Uber, WPP Global, Unilever, Fiat, 3M, Coca-Cola, HSBC, Samsung, and Nestle.